Brown is friendly and welcoming. It is loyal, trustworthy and reliable, in a practical and realistic way. In color psychology the color brown is referred to as honest, genuine and sincere. It refers to the hard-working, diligent and reliable, with both feet planted firmly on the ground. Brown is sensual, sensitive and warm, and gives one a sense of calmness and comfort. It is a practical and sensible color, indicating common sense. Dirt is brown and it gives plants a foundation from which to grow. It gives them strength and stability. It connects them with the earth and is grounding.